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The other day I was sifting through about 1000 business cards I've collected over the years. I noticed a few things that frustrated me… (More)
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Absolute Write forum discussion about business cards:
Dr. Ivan R. Misner, from the book “It’s in the Cards!”
A potential client asks for your card. What do you do?
A. Pretend to search through your pockets and tell the client you must have forgotten them.
B. Pull out a jazzy four-color illustrated card that unfolds and displays a pop-up image of your smiling face. Hey, it cost a bundle, but it takes money to make money, right?
C. Hand the client a homemade business card — dot matrix print on perforated white cardboard. Clients like thrifty freelancers!
D. Hand the client a tasteful business card that looks pricier than it was.
Read the correct answer and learn about affordable printing options here!
Here’s the bottom line: this amazing little tool, this tiny advertisement that keeps working and working, is the most cost efficient promotional device you can own. A simple, elegant, classic business card can lend you and your business an air of quiet professionalism for only a few cents.