Showing posts with label Advice from Pros. Show all posts
Showing posts with label Advice from Pros. Show all posts

4/20/07

Business Card Resources

Now that we've finished our look at Headshots and Author Photos, the Look Like a Pro! series turns it's attention to business cards. Listed here (in no particular order) are a variety of helpful links to learn more about why you need a business card, and how to get one.

Marketing guru Scott Ginsburg on Business cards that suck

The other day I was sifting through about 1000 business cards I've collected over the years. I noticed a few things that frustrated me… (More)

More from Scott Ginsburg – “Here’s My Card – Oh wait, I don’t have one…

Have you ever missed out on a business opportunity because you didn't have a business card? (More)

Freelancers on Business Cards

Absolute Write forum discussion about business cards:

Thread 1

Thread 2

'Renegade Writer' Linda Formichelli on business card options

A potential client asks for your card. What do you do?

A. Pretend to search through your pockets and tell the client you must have forgotten them.
B. Pull out a jazzy four-color illustrated card that unfolds and displays a pop-up image of your smiling face. Hey, it cost a bundle, but it takes money to make money, right?
C. Hand the client a homemade business card — dot matrix print on perforated white cardboard. Clients like thrifty freelancers!
D. Hand the client a tasteful business card that looks pricier than it was.

Read the correct answer and learn about affordable printing options here!

Dr. Ivan R. Misner, from the book “It’s in the Cards!”

Here’s the bottom line: this amazing little tool, this tiny advertisement that keeps working and working, is the most cost efficient promotional device you can own. A simple, elegant, classic business card can lend you and your business an air of quiet professionalism for only a few cents.

Free business cards, just pay shipping - Vista Print


3/29/07

Look Like a Pro: Interview with writer Susan Johnston



As part of the Look Like a Pro! Series, I’m proud to present the very first (of hopefully many) Writer Spot Interview. I’ll probably come up with a catchier title than that, but that’s beside the point.

Today’s interview features freelance writer Susan Johnston, better known to some blog readers as the Urban Muse. Her website was recently highlighted as an example in personal branding by JibberJobber, a site specializing in networking and marketing yourself.

On to the interview!


You were recently named JibberJobber's Pick of the Month for March. What has that been like?

I'm flattered. It has definitely boosted my daily traffic, but it's too soon to tell if those readers will become regulars.

Your website is relatively new; tell us a little bit about setting that up and working through Vista Print.

I logged onto VistaPrint to order new business cards and saw that they were offering a free month's trial of their web hosting service. After upgrading to the personal package to the basic business package, tweaking one of their templates and setting up a domain-based email, I was sold. No coding required and very friendly customer service.

Your 5Q's interviews have featured a number of highly regarded writing professionals. How has that helped you?

It's a win-win situation. The writers get to promote their books and other projects, and I get a virtual informational interview to pick their brains about publishing. It's also a draw for other aspiring writers who read my blog. I've even gotten free copies of books before they're available in bookstores (called galleys), which is great because I'm not making big bucks (yet).

Why did you decide to start a blog?

I was encouraged by one of my writing mentors, and it took off from there. She stressed that it's important to specialize, rather than trying to blog about everything and that advice has served me well.

The photos on your site look great. Were they done professionally?

Yes. I hired Rachel at Decent Urban Lifestyles (http://www.decenturbanlifestyle.org), and I think she did a fantastic job of highlighting my personality in a flattering and fun way without being too staged.

What led you to get your photos professionally done?

I'm also a semi-professional singer/actress and I needed new headshots. I met Rachel at a women's networking event and LOVED the photos on her blog and website. She does a great job of capturing life's little moments in unexpected ways. Plus, she's also trying to establish her photography business, so her prices were reasonable and I wanted to support an emerging artist. After I got my 8 x 10's printed in black and white, it occurred to me that I could do so much more with them, so I posted them on my website and use them anytime an editor requests a contributor photo.

Why did you choose to put your photo on your website and not your blog?

When I first started my blog, I wanted to be cautious about online safety and that was a clever way to show my personality without showing my face to potential predators. I know it sounds a little paranoid, but young women can't be too careful with that sort of thing. After a few months, I realized that wasn't as much of an issue as I'd expected, in part because my name is so common, but I stuck with the cartoon because it had become my "urban muse" alter ego. I chose photos because I wanted something more professional-looking for my website, which is where I send editors first.

Where did you get your first clip?

I think it was a book review in Teen Voices, a glossy magazine that helps teenage girls boost their self-esteem through writing. I also wrote for my junior yearbook and my high school and college newspapers, but I'm not sharing those clips on my website. Those were limited edition!

Do you have any advice for new writers that are just starting out?

Yes. If you really want to write for a certain publication, be willing to take on assignments that might not initially interest you, because it's important to build up your clips and build relationships with editors. Once you've done that you can afford to be choosier. But you may also discover that you like writing about the topic. I've written a ton of articles on entrepreneurship and personal finance. I love it, but it wasn't originally what I set out to write.

What, in your opinion, separates the professional writer from the amateur?

It's about attitude. A professional attitude means not making silly mistakes like forgetting to spell check and fact check or demanding that your editor put your article on the cover. It's also about knowing your worth as a writer and not accepting projects that don't benefit your overall goals as a writer. If you're not getting paid and the clips aren't very professional-looking, you need to take a look at why you're doing it. If it gives you personal satisfaction, that's great, but it won't help reach your professional goals.



I'd like to thank Susan for taking the time for this interview, and would heartily recommend that you check out her blog, The Urban Muse.



Source: Photo

3/22/07

Photo resources

In the first post of the "Look Like a Pro!" series, I've rounded up some informative bits of advice from seasoned professionals, writers and non-writers alike. In addition to the talented and successful writers here, I've also found some useful information from real estate agents, publicists, entrepreneurs and web professionals. Enjoy!


Photo via Flickr
Inkthinker's Kristen King looks at the problem of unprofessional, overly glamorous head shots, and covers what a photo should say.

[Professional writers are] using their photos to further a point, to strengthen the message they're conveying with their site copy: "I'm classy." "I'm dependable." ... "I'm real." ...
They're all making writers in general look good by being professional and appropriate. So stop screwing it up! Take that glamour shot off your site and be a grown-up already.
You're better than that. We all are. (
More)

Publicist Joan Stewart weighs in on the necessity of a professional photo, and gives a few simple tips.

If a newspaper or magazine … called you today … would you have a good-quality photo that you offer?

Most people don't.

Many of the bad-quality photos I see are too dark, out of focus, grainy, scanned incorrectly, or taken against a busy backdrop—often by amateur photographers... One writer gave me a photo that shows him with his eyes closed. A woman gave me a photo of her in a sleeveless blouse, with her bra strap showing... (
More)



Longtime freelancer Patricia Fry gives the complete lowdown on using your photo for your website, published pieces and marketing materials.



Don't just ask a neighbor to take your picture while posing in the backyard. Put some thought into the image you want to portray and hire a professional to capture that image. Here are some guidelines to note when planning your photo shoot. (More)


Real Estate agents, like freelancers, also market and brand themselves. Real estate marketing consultant Jim Cronin chimes in on how your image impacts your professional pursuits.



If your headshot is unprofessional, then you look unprofessional. The world can be very superficial, and appearances do matter - people want to work with someone they feel looks "nice." (More)


Business columnist Penelope Trunk blogs about her own experience with a professional photographer.



I went without showering, I brought one, black, dirty shirt, and I had not slept well for weeks. I walked into the room and there were seven people there to take care of all the stuff I needed: hair, makeup, they brought clothes for me, they had a caterer, it was amazing. There was a person in charge of making wind blow my hair. And the photos were incredible. No one would ever know how crappy I looked. (More)


I recommend checking each post in full.

3/20/07

Look Like a Pro! (A Series)

In the next week or so, I will be in the process of reorganizing, revamping and otherwise sprucing up my personal marketing materials. As I do this, I’ll be detailing, step by step, what I’ve changed and how it’s better. I’ll be posting all of this information as a series, including all sorts of informational goodies for readers.

Some of the topics I’ll cover:
The Mug Shot - Why every writer needs to look sharp
The Portfolio - Putting your best foot forward with your best work
The Business Card - If you don't have a card, you might not exist
The Website - See above.
Building Your Personal Media Kit - Putting it all together into a professional Grand Slam.

I may include as part of this series interviews related to these topics. Do you know a lot about any of these areas? Drop me a line: BrianWestover[at]gmail.com

Any suggestions as to what else I should include would be appreciated.

Writing Quote: David Allen


"When I’m...writing, I really have to think, and thinking is a rare commodity. It actually takes horsepower.

It’s not just regurgitating information, which is just the computer stuff the brain does — it really is tapping the intuition, the intelligence, the creativity."

- David Allen, author of Getting Things Done

Sources: Quote, Photo

3/14/07

Dan Rather at SXSW


Dan Rather dropped by the new (and indie and web 2.0) media mega-conference known as South by Southwest (SXSW for those who have been confused by the omnipresence of this abbreviation). He was interviewed by Kate Weidaw, and there are both excerpts and video available online.



Rather said he views the Internet as an important part of journalism and chooses to get his day's news online, as well as from newspapers.

KXAN's Kate Weidaw sat down with Rather and asked what he thinks of today's journalists.

"To be a patriotic journalist is to ask tough questions and to follow up and dig because American journalism has an integral role to play, and over the last five or six years, I don't think we've been doing as good of a job as we could," said Rather.

What do Rather's comments mean for freelance writers and blogging citizen journalists? I think his best advice, from the video clip of his interview, was this.



"Do the hard, rugged investigative digging work that's so often required in all quarters."


While all writers can benefit from his views on integrity and ethics in journalism and writing, I think that his call for work is timely. Especially in this day and age of Internet research and desktop publishing, it's easy to stay in our comfort zones and pluck the low-hanging fruit. Perhaps we need to hustle a little more in the real world.

10 Tips: Time Management and Organization

The issues of time management and organization are the twin demons that plague most writers. We generally have lots of papers, lots of great ideas and no time in which to get everything done that we'd like. So, to help us all out, we've got some great tips on each from Boston columnist Penelope Trunk and workflow consultant Matthew Cornell. (Found via Lifehack.org)




5 Ways to Stop Being Late, from Penelope Trunk



Schedule the event into your calendar. I discovered I had enough on my schedule to last 48 hours a day. It would have been impossible for me to be on time for anything.

Practice saying what you need to say. Here’s a great thing to say: “Excuse me, I hate to cut you off, but I have an appointment.” It is hard to cut someone off, but they will respect you for sticking to a schedule.

Be a time pessimist. Assume everything will take a little longer than your first estimate.

Prioritize. Face the reality that you cannot get your whole list done. Figure out what’s most important and just get that done.

Be honest with yourself. Often, we are scared to make the decisions that we must make in order to get control over our time and become someone who runs on schedule. But there is no other way to run a life. To run on schedule is to plan the life you want to live and execute that plan.






5 Filing Hacks, from Matthew Cornell



File Bookmark
When you pull a file, simply lift up the file behind it a few inches and let the remaining files in front of that one lean back. You’ll find they keep the bookmark file up above the rest until you’re ready to return the pulled file.

Fold Crease
Have you ever noticed that set of horizontal creases at the bottom of most file folders? Guess what - they’re amazingly useful! When you have a file that’s grown to more than a dozen or so pages, it starts to bow outward, messing up your nice filing drawer. Terrible! To fix the problem, simply open the file flat on your desk, choose a crease that will give you enough extra room, fold the crease, and - bingo - neat, expanded file.

Staple, Don’t Clip
To keep your files as thin as possible, replace paper clips with staples. For thick bundles that you don’t want to staple, you might prefer the so-called “ideal clamps” (such as these) rather than paper clips.

Unfold Before You File
This one is real simple: To keep files thin and make easier future perusals, always unfold any papers before you file them. Also, take them out of the envelope if you feel the need to keep it (staple it to the pages if you like.)

Magnetic Bookend
Trying to keep files condensed and neat? Try one of these magnetic bookends. You can adjust them easily, and they help things stay put.

3/13/07

Clipless doesn't mean Hopeless

Every new writer faces the rookie dilemma. Without experience and clips, many editors won't hire you. If editors won't hire you, you'll get no clips. It's an infuriating problem in circular logic, and it's one faced by new writers every day.

How does one overcome this hurdle? What can the rookie do to land those first few assignments, the meager start of a truly professional portfolio?

Here are three articles to read that may help you out:
Build Your Clip File - Kathryn Lay
Clipless? Don't Worry! - Beth Ann Erickson
Five Tips to Getting Published ASAP! - Beth Ann Erickson

3/9/07

Letters to the Editor: Allison Winn Scotch


Allison Winn Scotch has answered a question of mine that's been bugging me for a while.



I've read (or think I've read) about new writers using letters to the
editor as published clips. What's your take on this? Is this a legitimate
practice, or one of those new writer pipe dreams?

Noooooo!!! Don't do this.

That's pretty much what I figured. It sounded fishy when I first heard of the idea, and because of said fishy-ness, I've never done it. However, she says something in her answer that rubs me the wrong way just a wee bit...



If LTTE counted as published clips, then everyone from my grandmother to a
second-grader could be considered a published author, and sorry, they're not.


Well, if their written words are published, then by definition, they are. They may not be a professional, but they most certainly are a published author. A published author of a letter to the editor, but a published author none the less.

3/6/07

The 6 Best Board Games for Brainstorming

Looking for a fun way to brainstorm? Are you lost in aggravation from a bad case of the block? Play a game! But not just any game – try one (or all) of these excellent Brainstorming Games. These games are designed to tickle your mind, to tease your intellect and to tap in to your brainpower.

Scrabble
The classic word game, Scrabble challenges you to find words using a limited number of letters and spaces. Maybe you'll play a whole game, jotting down ideas as you go, or maybe you'll just have some fun shuffling the tiles around to form words and phrases. In either case, this game will help you use words you didn't even know you knew.




Boggle

Boggle is a crazy game that could be called "Scrabble in a box". Shake the letter dice and then watch them as they settle to find as many words as you can!







Apples to Apples

The great game of finding the ultimate non-sequiter is also the best party game you'll ever find. Match any one of your crazy nouns (like Britney Spears, Poker, Fuzz, Nintendo, and Lava Lamps) and choose the one that best matches a randomly selected adjective (like Classy). If you've got the best match, you win the round. (My pick would have to be Fuzz.)What Apples to Apples does best, however, is force you to find connections between seemingly disparate concepts. For the freelancer, that's an essential skill.


Balderdash

As one Amazon commenter puts it, Balderdash "combines wordsmithing and bluffing" - can you think of a better pair of skills for the freelance writer? Neither can I.






Scattergories

This may very well be the big mother of all brainstorming games. Why? Because all you do in this game is brainstorm! You're given a list of categories, you roll a mondo-alphabet-die to select a letter, and then it becomes a race against the clock to fill each category with an entry that starts with that letter.


It may just be the best game ever.


Cranium

With four categories challenging your trivia knowledge, vocabulary, artistic abilities and performing talents, Cranium is a great game to play when you're looking to stretch your creative muscles beyond the realm of the written word.

3/1/07

Ubiquitous Thought Capture

One of the beauties of the Hipster PDA (which I've been using religiously for months now) is that it offers an extremely portable note taking system. For writers, especially those who are always on the look out for article ideas, this thought capture is essential.

Here's a wonderful video about a man who writes/designs crossword puzzles. I love everything he has to say, so just watch the clip.

Another thing I use, which I'll elaborate on later, is an "Open Jotter" document on my computer. It's an ongoing file of anything that floats into my mind. Whatever I'm doing, I can quickly jot it down, and get back to whatever I'm working on, secure in the fact that my brilliance (or lack thereof) is recorded to return to at a later time.

2/22/07

Matthew Stibbe: Freelance Journalism


Matthew Stibbe, over at the Bad Language Blog has posted a great essay explaining a few realities of the freelance writing world. I recommend reading the entire thing, but here's a favorite quote.




Most business professionals shouldn’t have a problem with this, but don’t be fooled into thinking that a freelance writer lives in a mound of creative chaos and thrives on late nights, whiskey and hand rolled cigarettes. Prussian efficiency is required to make the work of a freelancer pay.

2/19/07

Writing Quote: Natalie Goldberg



"Kill the idea of the lone, suffering artist.

We suffer anyway as human beings.

Don't make it any harder on yourself."

- Natalie Goldberg

From: Writing Down the Bones

2/12/07

Allison Winn Scotch gives some advice

Allison Winn Scotch has recently witten some great posts about freelance writing, touching on important aspects that we all deal with.

Learning to Let Go - When do you cut bait on a great article idea?

Blogging for Money - Does blogging ever really pay the bills?

A Total Noob Asks How To Break In - We all asked ourselves this question at some point.

2/7/07

Writing Quote: Jenna Glatzer


“Write what you know” is a very good starting point. But that’s all it is. It’s a place for you to go to get your feet wet, and a place to come back to when the tide gets too high. But it’s not a place to stay for very long.



Quote found at Absolute Write.

2/6/07

Writers on: Writer's Block


I recently had the chance to sit down with some big names in the writing world, and get their thoughts about writer's block, which I'd just recently posted about. (Okay, so I've never met them, and these quotes were found online. They're still great.)

Try a Different Approach

"Try drawing or painting a scene you're working on. Often this will help free up you imagination." – Kevin Henkes

Break It Down Into Smaller Pieces

“If writing a book is impossible, write a chapter. If writing a chapter is impossible, write a page. If writing a page is impossible, write a paragraph. If writing a paragraph is impossible, write a sentence. If writing a sentence is impossible, write a word and teach yourself everything there is to know about that word and then write another, connected word and see where the connection leads.” – Richard Rhodes

Write Through It

“Stopping a piece of work just because it's hard, either emotionally or imaginatively, is a bad idea. Sometimes you have to go on when you don't feel like it, and sometimes you're doing good work when it feels like all you're managing is to shovel $#!* from a sitting position.” – Stephen King

Abandon Perfectionism

“Too many of us wait to do the perfect thing; with the result we do nothing.” – William Feather, publisher


“Don't get it right, get it written.” – James Thurber

10/5/06

Basics of the Writing Process

In following the advice I received from the Renegade Writer's Blog, I'm posting my writing articles here, and will then be removing them from the site they're currently on. Enjoy the article, and feel free to comment!

At one time or another, it will be helpful (if not essential) that every individual knows how to write. The ability to develop a message and present it to others in an understandable fashion is one of the most important skills to be had in our media rich culture. Anyone can write, and write well. It’s simply a matter of knowing how, knowing the processes involved. Here, in a step-by-step format, that process is explained, from start to finish.

This process tends to be a cycle, one of gathering and refining until a finished product is created. Brainstorming gathers many ideas and these ideas are then refined into one single topic. Information is gathered about the topic, then reviewed and put in a sensible order. The first draft gathers your own thoughts and words, which are refined through edits and rewrites. Finally, you gather outside input by sharing your article for review, further refining your article to create a finished product.

Brainstorming
In one way or another, every author needs to find and develop ideas to base their writing upon. These ideas may come to you naturally, without any prompting. Many times, however, these ideas need to be sought out, through a process known as brainstorming.

Selecting a topic
Once you have developed a list of possible topics, you’ll need to select one to work on. Evaluate each idea according to what you want to achieve. Are you writing to inform? Perhaps the aim is to entertain. Whatever the purpose of the article, some topics will be more suitable than others. It’s important to select the topic that works. A few questions to ask yourself:

- Is this topic going to yield enough material?
- Will the topic interest readers?
- Will the topic accomplish the article’s purpose?
- Is there enough information available about the topic?

Information Gathering
Having selected your topic, you must now begin gathering information about it. In non-fiction writing, information is the basic building block of any article or piece of writing. Gathering this information will be crucial to the success of your article.
To begin your information search, you’ll need to ask questions about your topic. These questions will correspond to the 6 basic questions of research, known as the 5 W’s and an H. They are as follows:

- Who
- What
- When
- Where
- Why
- How

These very questions will be had by your readers. Only in answering these questions can you satisfy them. This will be the best place to start your research.

Once you know the questions to ask, you can begin your search for answers. There are many sources you can look to for this information. The internet makes wide ranging research a simple matter, but don’t limit your search to the internet. There are still several sources of information that can’t be accessed online, such as archived documents, eyewitness or expert accounts, and other materials. Though much can be found online, it’s usually not enough by itself. Seek out every applicable source of information you can and be sure to take detailed notes, not only about the information they provide, but when, where and how this information was found.

Thinking and Planning
When you have gathered enough information, review it in light of your topic and the desired effect of your article. What information is important? What will interest your readers? You will need to determine how to approach this information in a manner that will be appropriate and effective.

Listing
Once all of this information has been collected, you must give it some sort of sequence. Taking your research material, make a list of each important point, in order. This may be a simple list of keywords or a detailed outline. Often, this listing will let you see where your research was lacking, showing you where further research is needed. Review and revise as necessary until you have all of the needed elements to convey your message.

Drafting the Message
This list will provide you with a guide or a blueprint to follow when actually writing your article. At first, you shouldn’t be overly concerned with things like grammar and punctuation. Don’t get wrapped up in neat phrases and tight prose. Just get the basics all out and in writing. This draft will be perfected and polished later. Think of this draft as a lump of unformed clay. It’s the raw substance that is important; the finer details can be worked out later.

Rewriting
Having collected your thoughts and ideas on the information already gathered, you can now perfect it. Read it and reread it, finding areas that should be fixed and things that were done well. This is more than fixing grammatical problems and punctuation errors. The rewriting process may require entire paragraphs to be cut, rewritten from scratch or moved to another part of the article. It’s not unusual for an author to rewrite a piece multiple times during this stage. Generally, this stage is the most time consuming, requiring more hard work and thought than any other. As a result, this stage is also the most important. It is during the rewriting process that an article goes from good to great. It is the rewriting process that distinguishes a piece by an unskilled amateur or a solid professional in the writing craft.

Sharing
After all of your research, writing, editing and rewriting, you will finally have a completed article that you feel is complete. Your work is not done, at this point. It is now ready to share with someone else, be it an editor, a spouse or a friend. After so much thought and work, you’ll need a pair of eyes other than your own to find any rough patches or problems in your article. Find someone to critique your work, and they’ll help you find the weak spots. Some authors avoid this stage for fear of needing to rewrite their article yet again. Don’t be afraid; be grateful. Anything that your reviewer noticed your readers would notice. It’s better to catch these problems before they are noticed by your readers.

Polishing
After you’ve had your piece looked over by a friend or two, it’s time for the final changes. If you have the time, set it all aside for a day so that you can review it with fresh eyes. Even if you can’t do this, take the time and care to look over it again. Don’t just look at the words; look at the theme, the impressions left afterwards, the format. Pay attention to the white spaces between paragraphs, to the size of the font, to the overall readability. Look at anything and everything, because this is your last chance to fix it. Change anything you need to, and once you’re satisfied, it’s done.

-

Brian Westover is a freelance writer. In addition to writing articles for publication in standard print venues (such as magazines and newspapers), he is also a skilled copywriter, offering a variety of services to anyone who needs great online content, polished business writing in a professional format and editing and coaching to improve your own writing. In addition to his professional site, Brian also runs WriterSpot, a website dedicated to finding and organizing online resources for either the beginning writer or experienced writing professional.

Article Source: http://EzineArticles.com/?expert=Brian_Westover

9/29/06

My Writing Articles

Writing Articles by Brian Westover

12 Surefire Brainstorming Techniques - Are you stuck in a mental rut? Battling writer's block? Perhaps you're simply looking for new ideas. When your creativity flies the coop, these 12 techniques will snag your muse, bring it home and whip it into shape! If you can reason and write a list, you can brainstorm!

10 Simple Steps - Basics of the Writing Process - Even the professional writer can use the occasional brush-up on the basics! This simple overview of the writing process will show you how to start with only an idea and nurture it into a full grown article or even book.

Before You Write - Effective writers learn quickly that the most important keys of writing are preparation and planning. Before you even take a pen to the page, lay a solid foundation by using the pre-writing process outlined here.

The 10 Question Topic Test - It's difficult to take your unsorted, unpolished ideas and decide which are saleable ideas and which aren't. It's just as hard trying to develop those ideas for a query. Here are ten questions to apply to your idea to determine what markets it fits, how well it will sell and how to flesh it out for both a query letter and a full article.

John Hughes - Notes & Quotes


John Hughes is the editor and chief operating officer of the Deseret Morning News in Salt Lake City. He is former editor of The Christian Science Monitor. Before joining the Deseret Morning News he was a professor of journalism and director of the International Media Studies Program at Brigham Young University. He served as U.S assistant secretary of state, assistant secretary-general of the United Nations, and chaired presidential and Congressional commissions on international broadcasting. John has received a Pulitzer Prize, the Overseas Press Club award and is the former president of the American Society of Newspaper Editors.

I recently had the chance to meet John Hughes, who held a brief Q&A/Seminar with the staff of our student newspaper. Though he spoke primarily about the newspaper business, most of what he saids translates over to any field of writing. Posted here are a selection of direct quotes from the seminar, and some very brief notes touching on each.

“You probably aren’t going straight from college to the Times.”

Start small, and then move up. This is an established industry, which means you’ll have to work your way up. To do this, you’ll need to be ambitious. Go for opportunities aggressively. Show initiative. Work for it.

“Newspapers aren’t there to give you an opportunity. They’re very self-centered; they want to know what you can do for them.”

Professionals know that this is a business, not a hobby.

Research any market or publication before you approach them; if you can’t actually do something for them, you’re wasting your time.

Query like a professional.

Be absolutely professional about contacts, editors, money, deadlines, edits, rewrites, etc.

Don’t just act like a professional, write like one too.

“Reporters are strange animals.”

Mr. Hughes spoke for a moment about how difficult it is to keep reporters from working more than 40-50 hours a week, saying that often, they’ll want to keep writing into the night, just because they love what they do.

Be passionate about your profession. Use that passion.

Love writing well, being complete, being accurate and thorough; when you love what you do, and do it because you love it, you can go far.

“None of you are going into journalism for the money.”

Yes, there is money in our profession, but it’s rare that anyone gets rich. Do it because it drives you. Do it because you live for it.

“Everybody is owned by somebody.”

“I don’t mind photographers who push the envelope, so long as they do what they’re told in the end.”

You work for the people that pay you. The only way you get paid is by meeting an editor’s needs. If you can’t do that, you’ll never see print and you’ll never see a paycheck.

“You must, absolutely must, keep up with technology in this business.”

As writers, we’re blessed to see writing opportunities coming up in every form of media. We have to know these new areas to take advantage of those opportunities.

The more versatile the writer, the better.